At The Postereo, we believe that great art deserves an equally great presentation. That's why we use giclée printing—a method trusted by museums and galleries around the world—to create every single art print we sell. But what exactly is giclée printing, and why should it matter to you as a collector or shopper?
Let’s take a journey behind the scenes.
A Museum-Quality Process, in Every Print
Giclée is a French word meaning "to spray"—referring to how these prints are made. Instead of mass-market offset printing, giclée uses ultra-precise inkjet technology to spray archival pigment inks onto fine art paper or canvas.
This isn't just printing—it's art reproduction at the highest standard.
When you choose a giclée print from The Postereo, you're getting:
- Rich, deep color with subtle gradients and textures
- Fade-resistant quality that lasts 100+ years with proper care
- True-to-original detail that captures brushstrokes and nuance
- Luxury paper stock that feels as premium as it looks
Why It Matters: A Story of Two Prints
Imagine walking into a gallery. On one side is a bold, vibrant print that seems to glow from within. The details are crisp, the paper feels thick and elegant, and the colors—oh, the colors—are exactly what the artist intended.
Now look at the other print: it’s flatter, a bit duller, printed on thinner stock. It looks...fine. But it doesn't feel special.
That first print? That’s a giclée.
The second one? Probably a cheaper, bulk method.
At The Postereo, we choose the first—every time. Because art is more than decoration. It’s an experience.
The Postereo Promise: Not Just Prints—Heirlooms
Our artists pour their soul into their work, and we owe it to them—and to you—to honor that integrity. Giclée printing lets us preserve their vision in every vivid detail. Whether you're buying your first print or building a curated wall collection, you can trust that what you're getting is museum-quality—a piece meant to last, and meant to be loved.
When you shop at The Postereo, you're not just getting a poster.
You're investing in a fine art print, crafted to stand the test of time.
Your Wall Deserves More Than Just a Print
Choose art that feels alive. Choose a print that lasts. Choose giclée. Choose The Postereo.
